Data Security Problem of Too Many Choices

Something very interesting has happened in today’s fast-paced and ever-changing data security game. Too many choices and a perpetual merry-go-round of failed technologies don’t work. You have the paradox of infinite choice and all the choices don’t solve the real problem. Security!

You had a few choices in the old days, so getting protected was a far easier process. It was basically ‘throw AES encryption on the data, have a firewall (Checkpoint or other), anti-virus (Symantec / Norton / McAfee), and maybe a VPN if you were paranoid you were good to go.’

Well, in today’s new data security world, you have endpoints to manage, access to protect, networks to manage, databases to oversee, keys to store, clouds to control, compliance to follow, and the list goes on. Then, there are ‘gazillions’ of solutions, services, and consultants with each vulnerability that will drag you in many different directions, giving you vendor fatigue. To top it all off, your security costs soar, you are less secure than ever, the only thing securing you AES encryption is dead, and there are new compliance’s around data with rules changing constantly. Then at some point, when you look at your balance sheet, you have an ‘oh $#!t’ moment where you cannot believe what you are spending on security. Only to realize you are not indemnified, you are not secure and are just one breach away from oblivion.

Meanwhile, the CISO, the IT Directors, and CTOs are left holding the bag with endless meetings, lasting solutions to review, and knowing they are one breach away from losing their job. A breach that is inevitable because nothing today is secure because the technology is broken.

Therefore you must ask the logical data security questions:

  • What can you trust?
  • What really works?
  • What actually secures your organization?
  • How do you get indemnified?”

If you really think about it – security today is a frustrating and impossible task.

To compound the obvious problems, we live in a new world of infinite choice of data security tech. How in the world do you even assess and choose a solution? MIT describes this problem as the ‘Paradox of Infinite Choice!’ Basically, how can you possibly choose one thing when there are so many choices, and most of them are bad? Oddly enough, this is a huge problem for today’s security professionals. How on earth can you choose in an age of fake news, misinformation, and snake oil? Especially when most solutions are nothing more than the same old mattress just dressed in colored sheets and excited using misleading marketing. According to MIT you can get around the Paradox of Infinite choice by simply stepping away, reassessing, and having psychological distancing from the problem/solutions, you are trying to fill. This gives you a chance to digest the problem, think through the real solution and assess what you need to find in data security or other industries.

What’s very clear is the current solutions we are using for data security are not well equipped enough to handle the emerging threats posed by AI, machine learning, and advanced computing (quantum computers & supercomputers). When combined with ultra-fast computing, today’s biggest threat is that high-powered algorithms can disrupt everything we know in our industry. A data security breach Tsunami is coming; you can see the wave building, and very soon, that wave will crash on our shores. In my experience, it already has, and yet I see most business owners and tech folks want to pretend the problem doesn’t exist. If you are not asking the question ‘are we quantum safe’ it’s the only question you need to be asking right now because the companies that don’t get hacked in our future are the ones who have answered this question today.

There is no silver bullet to solve today’s security mess. However, by using new solutions like Secured2 that can make your data quantum safe, by using Intensity Analytics you can ensure only the intended parties can access your companies information and by using Google Cloud, Microsoft Azure and or AWS you can ensure your data is in the most robust & resilient cloud providers in the world. Also, very soon, Secured2 will be embedded into the devices you buy through our exciting new partnership with Foxconn. Using Secured2, Intensity Analytics, Foxconn (quantum safe devices) & robust cloud providers, you can greatly enhance your security peace of mind and minimize your need to manage. Most importantly – if you use Secured2 you are indemnified from a data breach! Isn’t that what you have always dreamed about?


Today’s Data Security Problem – the Paradox of Infinite Choice

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